By Hoai-Tran Bui/Oct. 28, 2020 10:30 am EST

“Sacha has masterfully created one of the most well received films of these unprecedented times – showcasing some of the best and the worst of us, wrapped in one outrageous moment after another. But at its core, Borat 2 is a heartwarming story of a father daughter relationship and of female empowerment seen through a hysterical, satirical lens. With the tremendous launch of this global, tentpole movie, it’s clear our customers around the world want content that is both relevant and entertaining.”

Was a pleasant surprise to see that I’m all over @PrimeVideo’s home page today. Very nice! #Borat pic.twitter.com/VTj7BQZjhf

— Ethan Anderton (@Ethan_Anderton) October 24, 2020

But there’s no press like negative press, and Borat Subsequent Moviefilm has received plenty of that as well. A disturbing scene featuring former New York mayor Rudy Giuliani made waves online and in the press, while lawsuits and verbal attacks abound. The numbers will likely grow as people tune in to see what all the fuss is about.