Hamilton Was A Huge Hit For Disney In July Surprising No One

‘Hamilton’ Was A Huge Hit For Disney+ In July, Surprising No One

By Chris Evangelista/Aug. 10, 2020 2:00 pm EST

Here’s some more info:

I can’t say this is a big surprise, primarily because Hamilton appears to be infinitely watchable. I’ve rewatched the nearly three-hour musical five times already, and I’ll probably watch it again sometime soon. And I know I’m not alone there. There’s just something about the fast-paced musical that makes me want to revisit it over and over again.

The Hamilton audience constituted the largest audience amassed by any one program over the course of one month this year across 7Park’s tracking of Disney+, Netflix, Prime Video, Hulu and Apple TV+ (not included: HBO Max and Peacock). For instance, in June no streaming show that 7Park measured even came close to having the same level of audience reception as Hamilton in July. The show that reached the most viewers in 7Park’s panel that month, Space Force, was seen by just 8% of all panel viewers.

Of course, it’s worth noting that these are all the findings of 7Park Data, and therefore may not paint a complete picture. Disney is refusing to disclose concrete viewer numbers for Hamilton, and have only admitted that Hamilton was a hit without backing it up with any figures. Still, the 7Park Data strongly suggests that Disney isn’t blowing smoking when making such claims. Also worth noting: 7Park’s data comes from viewers watching at least two minutes, and mobile viewing (AKA watching stuff on your phone like a crazy person) is not measured.