Hulu Debuts A New Type Of Ad Experience For Its Binge-Watchers
By Hoai-Tran Bui/Dec. 13, 2019 2:30 pm EST
Tech Crunch reports that Hulu is launching a new ad experience that will allow brands to specifically target binge-watchers. How do you get to be one of that special category of binge-watchers? Hulu defines a “binge” as a viewer watching three or more episodes of a series in a given time. Those who reach that desired third episode will be rewarded with either the next episode is ad-free or a personalized offer from a brand partner.
These “binge watch ads” will use machine learning techniques to predict when a viewer has begun a marathon of a series and generates relevant ads for the viewer. The partners that have teamed up with Hulu for this new binge-watch format include Kellogg’s, Maker’s Mark, and Georgia-Pacific, via Hulu’s exclusive launch agency partner, Publicis Media.
Hulu first announced the binge watch ad concept at the streamer’s annual NewFronts presentation this May. It’s the latest experimentation in new advertising formats for Hulu, which recently rolled out “pause ads” that appear when a viewer presses the pause button.
