Hulu Will Offer Disney+ As An Add-On – Here’s What That Means For Current Subscribers [TCA 2019]
By Fred Topel/July 26, 2019 10:55 am EST
During his opening remarks to the Television Critics Association, Hulu’s SVP of Originals Craig Erwich dropped a pretty significant piece of information in a passing comment about subscribers. He attributed Hulu’s growth in subscribers to the quality of Hulu’s offerings, including add-ons like Live TV and premium services that include HBO andCBS All Access. And soon, Disney+.This was previously announced on Disney Investor Day, but it feels like something that should be a bigger talking point. Erwich didn’t take questions to follow up about it, but here’s what we do know, along with the questions we still have.
Disney Owns Hulu
Disney always had a stake in Hulu, but when they bought 20th Century Fox, they acquired a majority stake. Hulu is utilizing Disney properties like Marvel to create new shows. It makes sense that they would use Hulu to promote their new streaming service, although there is already so much anticipation for Disney+ with its Marvel and Star Wars shows that they don’t need any help.
How Add-Ons Work at Hulu
Here’s the thing about Hulu add-ons: if you already subscribe to HBO or CBS All Access, you can’t access those subscriptions through Hulu. So if you want to watch Star Trek: Discovery through Hulu, you have to create a new subscription plan through your Hulu account. So when Disney+ arrives, you’re going to want to decide how you want to access it. Will you want a standalone Disney+ subscription, or will you want it through Hulu? If you already have Hulu, it may be easier to keep all your channels in one place. If you don’t have Hulu, it won’t matter.
Hulu Will Offer Disney+ As An Add-On – Here’s What That Means For Current Subscribers [TCA 2019]
By Fred Topel/July 26, 2019 10:55 am EST
During his opening remarks to the Television Critics Association, Hulu’s SVP of Originals Craig Erwich dropped a pretty significant piece of information in a passing comment about subscribers. He attributed Hulu’s growth in subscribers to the quality of Hulu’s offerings, including add-ons like Live TV and premium services that include HBO andCBS All Access. And soon, Disney+.This was previously announced on Disney Investor Day, but it feels like something that should be a bigger talking point. Erwich didn’t take questions to follow up about it, but here’s what we do know, along with the questions we still have.
Disney Owns Hulu
Disney always had a stake in Hulu, but when they bought 20th Century Fox, they acquired a majority stake. Hulu is utilizing Disney properties like Marvel to create new shows. It makes sense that they would use Hulu to promote their new streaming service, although there is already so much anticipation for Disney+ with its Marvel and Star Wars shows that they don’t need any help.
How Add-Ons Work at Hulu
Here’s the thing about Hulu add-ons: if you already subscribe to HBO or CBS All Access, you can’t access those subscriptions through Hulu. So if you want to watch Star Trek: Discovery through Hulu, you have to create a new subscription plan through your Hulu account. So when Disney+ arrives, you’re going to want to decide how you want to access it. Will you want a standalone Disney+ subscription, or will you want it through Hulu? If you already have Hulu, it may be easier to keep all your channels in one place. If you don’t have Hulu, it won’t matter.
