Quibi Is Now Officially Dead, RIP Quibi
By Hoai-Tran Bui/Dec. 1, 2020 9:30 am EST
Quibi’s inevitable death comes two months after Quibi Holdings LLC announced it would be shutting down, less than seven months after its April 6 launch. But the mobile streaming platform, which promised subscribers daily output of “quick bite” originals that ran less than 10 minutes long, never really got its foothold in the competitive streaming arena since it launched. It first fielded mockery of its name (short for “quick bites” in reference to its short 8-10 minute episodes) before dealing with the unimpressed reception to its original content. Things would only get worse for Quibi, which saw a dramatic drop in subscribers after its 90-day trial offered at launch ended, and the loss of billions of dollars in its first quarter.
But it feels like Quibi was doomed from the start — an ill-fated venture by out-of-touch executives who thought they had a finger on the pulse of streamers. It would almost be sad if it wasn’t so funny. Now, Quibi joins the echelons of expensive failed entertainment experiments, alongside MoviePass. RIP Quibi, you were a real one.
