Redbox Launching Free On Demand Streaming Service

Redbox Launching Free On Demand Streaming Service

By Chris Evangelista/Dec. 8, 2020 3:00 pm EST

As the landscape for movie watching continues to shift, Redbox has decided to adapt or die. The video rental company is launching a new streaming service called Free On Demand, which offers hundreds of titles arriving weekly “curated to the tastes of Redbox audiences.” In a press release, Redbox says that the service will include “fan favorites, cult classics and popular titles.” So far, titles available include Trespass, Lord of War, The Illusionist, Haywire and Maggie, according to Deadline.

Regarding the move, Chris Yates, GM of Redbox On Demand, said: “Today’s audiences are fueling an unprecedented demand for premium quality on-demand content that is free with advertising. We expect to see continued growth in AVOD, making Free on Demand a significant addition to our free streaming platform.” The service is currently available on Roku, iOS, Android mobile and TVs, and Vizio, with LG, Xbox, Samsung, and Google Chromecast.

While I can’t remember the last time I heard someone talk about Redbox, I do give the company credit for being willing to evolve with the ever-changing times. Brick and mortar video stores that failed to heed the winds of change ended up going bust, and with more and more people stuck at home these days, streaming is becoming more prominent than ever. While the quality of the titles on Redbox Free On Demand may not be super exciting, they are free, and that’s always a plus.